Bacardi has launched a new web campaign called Bacardi Rum and Family. Set as a series of video vinneats that explain Bacardi's Cuban history and the history of classic cocktails inspired by their RUM (Daiquiri, Mojito, Cuba Libre).
All of the videos are quite short, most around 30 seconds, but are done fairly well. My favorites are the one's that kitchily recreate the past "Prohibition", "The Original Daiquiri" and "The Cocktail Revolution". They don't make me want to run out and drink Bacardi RUMs but they are something different.
Unfortunetly, the videos leave the viewer with the impression that Bacardi is still distilled in Cuba with no mention of their move to Puerto Rico.
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