Pernod Ricard has launched a new line of Malibu RUM ready-to-serve cocktails in a pouch. They're trying to create a viral campaign that is funny and pathetic at the same time. Hopefully the drinks are better than the campaign.
First up is the Porta Party Pro.
Next they've got the Shaker Shaper.
The videos show ridiculous cocktail mixing inventions that are supposed to demonstrate the utility of Malibu's three pre-mixed drinks: Caribbean Cosmo, Rum Punch, Tropical Mojito.
The RTS drinks come in "Convient eco-friendly 1.75L pouch with leak-proof nozzle" and are 15% alcohol.
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