Bacardi launches new "Rum History" videos

Bacardi has launched a new web campaign called Bacardi Rum and Family. Set as a series of video vinneats that explain Bacardi's Cuban history and the history of classic cocktails inspired by their RUM (Daiquiri, Mojito, Cuba Libre).

All of the videos are quite short, most around 30 seconds, but are done fairly well. My favorites are the one's that kitchily recreate the past "Prohibition", "The Original Daiquiri" and "The Cocktail Revolution". They don't make me want to run out and drink Bacardi RUMs but they are something different.

Unfortunetly, the videos leave the viewer with the impression that Bacardi is still distilled in Cuba with no mention of their move to Puerto Rico.

Margaritaville RUM "Ready To Drink" Classic Mojito

I apologize for the lousy picture quality. I snapped this on my last day of drinking this mix and was hoping to find a better photo online (no such luck).

Just a quick review of the first RUM product from Jimmy Buffett's Margaritaville Spirits line. The "Classic Mojito" is part of a larger "Ready To Drink" product line which includes a number of flavored margarita pre-mixed beverages. Margaritaville Spirits has promised a full line of Margaritaville RUMs including Dark, Silver, Coconut, and Spiced RUM. The website has bottle photos and an announced street date of "Summer 2009".

First I must admit that I typically HATE this type of pre-mixed spirit. They typically are too sweet and carry a heavy syrup taste. Well, that description applies to thie product too.

To it's defense, the Mojito mix isn't quite as bad as the Margaritaville "Ready To Drink" margarita drinks. This drink carries a heavily sweetened lime/mint taste and it has a overt syrupy thickness.

Drinking it straight is nearly impossible. I found that I could improve it's drinkability by cutting it with club soda and splashing in some fresh lime juice. It does have a fairly nice nose of mint and lime but the strong, sugary-sweet smell is a major drawback. It's light, lime green color also reminds me of their afore mentioned pre-mixed lime margaritas.

Pre-mixed lime & mint flavor can never replace freshly muddled lime/mint. In the end, this beverage is simply not worth the time or the money. The mix is only 30 proof and once you add the extra club soda/lime juice waters this gets watered down to nothing worth drinking. I give it a 3 of 10.

MOJITOS!!!!!!!!

Mixed up a number of tasty Mojitos tonight with friends over to swim, eat and drink. Two problems though:

1. My limes were aged so their juice was slightly bitter. No problems though I simply tossed in some extra mint and some sweet lime juice and vola', no more lime problems.

2. No soda water. AARRGGHH! I had to use plain tap water. The first few drinks weren't the best but after 2-3 I didn't even notice.

The funnest part of tonight's mojitos...using my Bob Chinn's Crabhouse Mai Tai Tiki Mug.